Using a content management system (CMS) like DotNetNuke for your website is one of the best investments you can make as a marketer. After all, your website is the most important tool for communicating with your target audience and you would want to make sure they love it so they can be converted from prospects to customers.
Being bogged down in technical details will only prevent you from achieving your goals. Since a CMS combines simplicity with great functionality, marketers can control all aspects of their website design without having to learn complex coding. There is a variety of other benefits of using CMS to power your website, including:
Easy for the Non-Technically Oriented
Not all marketers are comfortable with technology, though the basic functions of CMS for writing and publishing content as well as slightly more advanced ones such as adding media are usually easy to grasp.
Allows Multiple Users
You can have multiple people working on your website at the same time - from those who write blog posts to those who add product pages. With a CMS in place, managing roles and publishing permissions for all users becomes easier.
Enhances Site Maintenance
Without a CMS, making changes to your website would require you to trawl through dozens of pages and this can be incredibly time-consuming. When you power your website with a CMS, the underlying architecture remains the same, functionalities and updates can be made without breaking the site.
Make Simple Design Changes
If you are looking to change the design of your website, a CMS makes this process considerably easy. As the design and content are in separate virtual boxes, design changes can be made while the site is still functional. In addition, the administrative dashboard allows changes to be automatically propagated throughout the website, giving it a constant appearance.
The right CMS provides an in-depth status of all the content present on your website, whether it’s a draft, being reviewed or going live. This applies not only to blog posts, but also to product and other website pages. In addition, tasks can be assigned and checked to see if they are done.
What is DotNetNuke & How it Helps?
DotNetNuke is a full-featured, content management system that allows marketers to easily update or create content, while simultaneously maintain a fully branded and customized website. This open-source CMS is based on Microsoft .Net technology, and is supported by a vast community of skilled developers.
In general, the DotNetNuke framework provides a wide range of functionalities that lets you do whatever you wish with your website. It’s free of cost and only requires you to give back credit to the DotNetNuke community, making it one of the most cost-effective and reliable solutions to manage your website.
Since changes to your website can be made on the fly using the easy-to-learn (and use) functions of this CMS, it eliminates the need for you to have a dedicated IT department in place to work on your website. As a result, you will be able to save the amount of money that goes into running such a department, and redirect it to other important areas.