Search Engine Optimization as well as DNN CMS (DotNetNuke), are both online tools and methodologies that are being thoroughly discussed in the online community of bloggers, e-commerce website owners, developers and webmasters, especially when it comes to developing DotNetNuke websites that enhance the chances of having your website ranked at the very top on mainstream search engines such as Yahoo and Google.
With constantly increasing DNN modules developed and created by the developers and webmasters – for both private use as well as for resellers (third-party) – it is important to understand that there are some important integration that you (as the developer) should start incorporated to boost all aspect of your Search Engine Optimization efforts.
In light of this, mentioned below are 3 of the best DotNetNuke upgrade and integrations that you can pursue:
Go Guns Blazing, Using a Wide Variety of URL Customization for the Web Page
There is nothing more important for any website than its URL. A URL is what tells the site owner or the developer what he is looking at when he lands on a particular website or a page. This is why strategically placing a keyword in the URL is such as important SEO tactic as well. You may get a specific request involving different IDs from a particular module.
This is a common question, and most people ask this is because they are constantly stuck in a loop of URLs, and it is hard to hone in on what they are fishing for. You get the rest, right?
Well, the point I am trying to make here is that developers all across the online world have become monotonous in this regard – doing nothing more than just constantly placing database-ids into the URL query string and then just marking it as a finished project. Sure, integrating URL customization is a tedious task but it is at the same time, one of the most important elements in the SEO game.
Never Use the Same URL for the Same Type of Content
Duplicate content is a big no no when it comes to search engine optimization. It is a bad idea to integrate the access of the same web page through different URLs. However, if you have a couple of URLs, it is important to have at least 301 URL re-directs that land on the specific canonical URL that you have chosen.
The only way you can do this is to make 100% certain that the code your using doesn’t end up making multiple links of the URL, directing them all back to that one web address. You have to be careful when it comes to creating links in the midst of content pages. When you talk about the Master/Detail module, if you constantly place the module on the page and browse with it, you will only get the simple URL page – for example, the Products page.
Forget Utilizing AJAX When it comes to Content Display
When you talk about showing a user static content (which is what a majority of websites are doing these days), it is important to neglect utilizing AJAX. Why? Well, that is because there really is no gain from using the program here. Web surfers and browsers want to see the page being conveniently refreshed as soon as the click the link. You don’t have to use AJAX for something this simple, instead use it for more daunting situations.
Another reason why no to use AJAX is the fact the programs is designed to mask plenty of viable and relevant content, stacking it behind programs like Java Script and Postbacks – both of these are areas where the Google’s crawlers won’t look for the content.